Dead Sea Resurrected
Dead Sea Resurrected is an e-commerce website selling beauty products based on ingredients sourced from the Dead Sea in Jordan. The site is a partnership with a good friend, Kemal Arafeh, who has a connection in Jordan that sources and drop ships the products on our behalf. While the site and products have been around for some time, we recently decided to make a strong effort at marketing the products and taking sales to the next level.
The first order of business was to change the website look through a theme change and some minor customizations. It’s a Shopify based store, so most of the back-end work is relatively straightforward. We are now running various Facebook and Google Adword advertising campaigns to increase site traffic so we can determine who our core audience is. Once this is done we will focus on a more targeted approach and expand to various other social media platforms.